For more than 25 years we have been providing New Jersey’s customers with quality and professionalism in fine jewelry. Through the years it has been our family’s commitment to excellence and customer satisfaction. We invite you to share in this tradition with us.

Since the beginning of our family owned business it has been our mission to supply our customers with the finest quality jewelry and gifts at exceptional values.

We offer full range of repair services you’ll need when buying and maintaining jewelry for that special someone.

We specialize in GIA and EGL certified stones with a certified Gemologist to educate you on everything there is to know about diamonds. You give your diamond to her as a symbol of your love, continuation of tradition and commitment. Let us assist you in purchasing a high quality diamond from our enormous inventory at wholesale prices.

We carry diamond earrings, bracelets, engagement rings, wedding bands, pendants, necklaces in 14k, 18k, white and yellow gold as well as platinum; we also have 14k gold charms, bracelets, necklaces, earrings and let’s not forget our fine line of name brand watches. And remember this is all at whole sale price. We also provide you with the service of custom made pieces to your liking. (All our items can be ordered in 14k, 18k, white and yellow gold as well as platinum.)

So let our highly skilled professional staff and our in-store expertise help assist you in purchasing something for yourself or that special someone.

Browse our web site for a complete view of our diamond inventory and some samples of our fine jewelry inventory.

We Guarantee To Beat Any Legitimate Competitors Prices.